Sales & Marketing

Please note that the most up-to-date information on brand programs and brand standards can be found on your brand page through Choice Central.

Commitment to Clean

This required program promotes a heightened focus on enhanced cleanliness practices, procedures, and communication. One current staff member will be designated to be the Commitment to Clean Captain and will complete the training certification in Choice University.

Room Condition

The purpose of this required program is to help improve the condition of guestrooms so that the first impression and last impression of your guests is being happy and satisfied.

Great Room Condition means three things:

  • Everything is clean
  • Everything is in good condition
  • Everything is working properly

Room to be Green

This required program is designed to protect the environment, save on energy, and lower hotel operating cost. At least one current staff member will be designated to be the Green Leader on site through training and certification in Choice University.


Powered by HotStats Hospitality Intelligence and available to Choice Hotels® owners at no cost, the Choice Hotels Owner Profitability System gives you access to analytical tools that can help you outperform the market. With this system, you can build a strategy that streamlines operations and serves as a roadmap toward increased profitability.

It’s easy to get started.

  1. Enroll in HotStats by emailing
  2. Set up time with your Area Director to help you start driving more money to your bottom line.

Housekeeping Upon Request (HKUR)

A new program designed to be a labor cost savings initiative that offers guests the option to forgo daily housekeeping services for up to two consecutive days.

Choice Privileges

An award-winning loyalty program that rewards guests for their business. The program is offered world-wide with remarkable benefits.

Choice Revenue Management

ChoiceRM is designed to help increase revenue to hotels through forecasting & strategy recommendations from an experienced, highly trained revenue manager. With ChoiceRM being a multi-faceted program, it provides participating hotels with a variety of revenue management services & support depending on the needs of the hotel. This is mandatory program for select brands.


A tool design for the franchisee to create personalized and professional marketing Materials. You can also download items needed for Brand Standards.

Materials are also available in Spanish and French by contacting the SmartMarketing Support Team. SmartMarketing Support Team at or 800.983.3462.

If you need help with your Smart Marketing login, please contact your Onboarding Project Director (OPD).

CO-OP Marketing Program

A collaboration between Choice Hotels Owners Council (CHOC) and Choice Hotels, with the goal of promoting and driving revenue to Co-op member hotels in the U.S. at the regional, state and local level. The program is divided into 13 regions across the country.

Profit Playbook

Managing your operational expenses is a huge part of the profitability equation. As Choice continues to focus on owner profitability through reducing the cost of ownership at the hotel level, we continue to strategically invest in capabilities to further enhance our owner value proposition, and drive bottom-line results through value-added programs and resources we offer to our franchisees.

Global Sales

From sourcing client in key markets to managing strategic relationships on your behalf, the Choice Hotels Global Sales team is dedicated to helping deliver guests to your door.•

  • National Account List
  • RFP Process via Cvent (formerly Lanyon)
  • Virtual Pay Program
  • Key Market Segment Accounts (Corporate, Government, Groups, Transportation, etc.)