Your Area Director of Franchise Service (ADFS) is your key contact for Choice Hotels. An ADFS job is to help you increase your hotel’s top-line revenue, improve hotel operational efficiencies, engage hotel stakeholders with consumers’ social media views, ensure brand initiatives, and many more consultative services.
Franchise Performance / Area Director
Here’s how you can find out who your ADFS is:
- On your brand’s home page, you will find a link at the top right hand corner “Find Your ADFS”.
- On ChoiceCentral’s home page, under Quick Links, Property Info Manager — scroll down and you’ll find your ADFS’s name and phone number.
- If you know their name you can send an email. For example: jane_doe@choicehotels.com.
Sections
Additional Informational Resources
ChoiceCentral
ChoiceCentral is like an encyclopedia. It is your go-to site for all things Choice. In this video, learn ways to navigate ChoiceCentral, where to go for Property Specific information once fully integrated on to the Choice CRS.
Choice Hotel Brand Pages
The Brand Pages provide information on Rules and Regulations, Brand initiatives, quality assurance details, SmartMarketing, and more.